Privacy Policy

By accessing or using the Service or Site, including browsing the Site, you expressly consent to the collection, use, storage, processing, and disclosure of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you should not access the site or use the service.

Who we are

Light World is a Lighting Supplier and Dealer based in Trevose, Pennsylvania.

Our website address is:

For any inquiries or questions regarding our privacy policy, we may be contacted via our contact form

What Data We Collect and Why We Collect It

Our online store is powered by WooCommerce. Their privacy policy can be found here:

While you visit our store, we’ll track products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed. We'll also receive information regarding your location, IP address and browser type and we’ll use this for purposes like estimating taxes and shipping. We'll ask you at checkout to enter your shipping address to estimate shipping before you place an order, and ensure the order reaches you! We also use cookies to keep track of cart contents, monitor activity while you’re browsing our site, and market our products to you.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

Send you information about your account and order, respond to your requests which include refunds and complaints, process payments and prevent fraud, set up your account for our store, and comply with any legal obligations we have, including calculating taxes. We will also use this information to improve our store offerings and send you marketing messages if you choose to receive them. If you create an account, we will store your name, address, email and phone number which will be used to populate the checkout for future orders and make our shopping experience more convenient.

Your contact information

Any contact information such as email address or phone number that is provided to us when you place an order will be stored for as long as we need it for customer service purposes including notifying you of details regarding your order or fixing any issues that may arise. This information will only be used for marketing purposes if you consent to it.

If you consent to us storing your contact information via pop-up or embedded newsletter form, it will be stored indefinitely until you opt-out.

If you have contacted us via our contact form at, your contact information will only be stored for as long as we need it for customer service purposes.

Comments and Reviews

When visitors leave comments or reviews on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. After approval of the comment/review, all information entered into the comment or review is public.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact Forms

The Contact Form located at is used for customer service and inquiry purposes only. Any data sent over this contact form such as name, email address, subject and message will be completely anonymous and will only be stored for a short period of time for customer service purposes. Data sent over the contact form at will never be used for Marketing purposes.

We currently use WPForms as our contact form provider and their privacy policy can be found here:


If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment or choose to interact with our website. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We also use cookies to track visitor interactions with our site (what products you view, etc.), receive anonymous information about you (your IP address, user agent string, etc.) for marketing purposes, and to re-market our products to you at a later time after visiting our website.

As mentioned above, cookies also allow our site to remember your cart contents, giving you a better experience on our site.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from our website behaves in the exact same way as any other normal website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


The analytics on our website is provided by AWStats, Google Analytics and Google Search Console for general analytics such as the number of visitors, interactions with our website, etc.

For security purposes, we use Wordfence to monitor malicious activity and user interactions with our website such as the URLs you are visiting. Your IP address, host address, country of origin, referrer and User Agent String may also be collected for security purposes by Wordfence. By visiting our website, you consent to this information being collected.

Wordfence's privacy policy:

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Any information such as name or address that is entered into one of our email pop-up or embedded forms will be sent to for storage and marketing uses via MailChimp's services. This information will only be used for marketing purposes.

MailChimp's privacy policy:

All analytics data will be sent to and stored in Google Analytics.

Google's privacy policy:

How long we retain your data

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for a year or longer for tax and accounting purposes. This includes your name, email address, and billing and shipping addresses. We will only store information such as your email address or phone number for longer than the reasons listed above if you consent to it, such as for marketing purposes.

We will also store comments or reviews, if you choose to leave them.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). This data will be retained until you delete it or it is deleted by a website administrator. Website administrators can also see and edit that information.

If you leave a comment or review, the comment or review and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments or reviews automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). This data will be retained until you delete it or it is deleted by a website administrator. Website administrators can also see and edit that information.

Any data collected from any of our email or newsletter forms throughout our website, whether embedded or pop-up, will be stored for as long as it is needed for marketing purposes. By signing up for our newsletter, you opt-in to us storing any information entered into the pop-up form indefinitely unless you choose to opt-out; see "What rights you have over your data".

Any analytics data will be retained indefinitely for customer service, marketing, and security purposes.

Who We Share Your Data With

If you choose to shop in our online store and proceed to checkout, your payment and billing information will be safely and securely transmitted to for payment authorization and processing.

Authorize.Net's privacy policy:

What rights you have over your data

If you have an account on this site or left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you would like to have your personal data erased or have any questions regarding personal data, please contact us here.


Additional information



How we protect your data

A secured SSL connection is forced across our entire site to ensure your connection is encrypted. Further, all data is securely stored according to system protocols.

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at and in Google's privacy policy at

Privacy Policy Changes

Although most changes are likely to be minor, Light World ( may change its Privacy Policy from time to time, and in Light World's sole discretion. Light World ( encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.